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Dersin Dili
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İngilizce (%100)
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Dersin Düzeyi
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Lisans
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Bölümü / Programı
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Üniversite Seçmeli Dersler Havuzu
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Öğrenim Türü
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Örgün Öğretim
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Dersin Türü
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Seçmeli
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Dersin Amacı
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This course will help you to develop a better appreciation and understanding of the role of marketing in a business organization specifically, and in our society at large. Specific objectives include:
1.To enhance your knowledge about marketing theories, principles, strategies and concepts and how they are applied;
2.To provide you with opportunities to analyze marketing activities within the firm;
3.To allow you to apply marketing concepts and theories to realistic marketing situations.
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Dersin İçeriği
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: This course will help you to develop a better appreciation and understanding of the role of marketing in a business organization specifically, and in our society at large.
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Dersin Yöntem ve Teknikleri
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textbook and presentation
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Ön Koşulları
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Yok
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Dersin Koordinatörü
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Yok
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Dersi Verenler
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Okutman Dr. Akram Mohamad akramalhamad@karabuk.edu.tr
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Dersin Yardımcıları
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Yok
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Dersin Staj Durumu
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Yok
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Ders Kaynakları
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Kaynaklar
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Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, MTorben Hansen - Pazarlama Yönetimi-Pearson (2016).
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management and marketing
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